PluggedIn Ventures brings together thought leaders and innovators with leading brands and companies for informative and scintillating discussions of how to properly leverage emerging technologies and trends. With the explosion of social media PluggedIn has been hosting monthly roundtables focused on the various applications and implications for social media including ecommerce, gaming, loyalty and retention.

Over the past 18 months, we’ve brought together the most exciting startups in the social media space such as Klout, Appssavvy, Foursquare, BuyWithMe with the biggest and best brands such as Hearst, Viacom, ABC, HBO, Disney, Playboy and United Airlines among others to discuss how they’re harnessing the power of social media and how they might collaborate going forward.

On October 25th, PluggedIn Ventures will be producing an all-day Social Media Summit to discuss the implications for Social Media in today's economic environment and what the future holds for this increasingly important medium.

PluggedIn’s Social Media Summit is a full day event that includes 4 topic specific roundtable discussions with ample opportunities for one-on-one networking and meetings. The roundtable format allows for a candid, real-time and relevant discussion among the carefully curated panel of innovators and industry executives.

·         effective brand building (9:15am)

We’re past the stage where the hype says, “Don’t believe the hype.”  Social and digital marketing are now core components of every company’s (and person’s) marketing effort.  But doing it and effectively doing it are two different things today, and they will be more different six months from now.   Join a discussion with leading executives for insight to the tools and mechanisms for this change.  Learn how to step beyond counting likes and followers and develop successful relationships for your company or personal brand.

·         customer acquisition (11am)

Has the advent of social channels and instantaneous information sharing truly inverted the customer acquisition funnel as some have argued?  Or has that funnel been exploded, creating a sprinkler system of leads and opportunities sprayed in a thousand different directions?  This roundtable will focus on the use of social media specifically and in concert with other media tactics to develop the sales funnel and acquire customers. 

·         customer retention (1:30pm)

Engaging with customers online in real time conversations about your company is now an essential component of customer service.  It builds expectations of transparency and trust that can help you beyond the simple dollars and cents.  While many Internet-centric companies understand and apply this approach, getting it right is more sophisticated than a Twitter account and more difficult than most companies can imagine. Whether you are big, small, old or new, what is principles and tactics must you apply to keep your current customers happy, before beginning the chase for new ones.

·         revenue generation (3:15pm)

In a real-time economy with real-time expectations and measurement, foolish is the marketer who looks at social media solely in the long term.  New tools and thinking can help drive business almost at a moment’s notice.  Tapping into social, mobile and open technologies also enables lead scoring, increased reach, improved conversion rates and more.  This discussion will focus on the new means of generating revenue – and the paths to becoming a social enterprise.

Please note that we do not offer refunds on tickets sold. If you would like to transfer tickets to another name plase contact us at eli@pluggedinventures.com.